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Message templates

Build WhatsApp templates that get approved

Create marketing, utility and authentication templates with media headers, variables, buttons and carousels. Submit them to Meta and watch the approval status update.

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Included in Starter, Growth, Pro · every feature free during the trial

K

Karan Malhotra

online

Today

🧾 Hi Karan, your invoice INV-2291 for ₹4,720 is ready. Due date: 15 Nov.10:40

View invoice

Pay now

Pay now10:41
Here’s your secure payment link: pay.example/inv229110:42
Paid 👍10:43
Payment received ✅ Thank you, Karan!10:44
Message

How it works

Message templates in three steps

  1. 1

    Design

    Write the body, add variables, a header image or document, a footer and buttons.

  2. 2

    Submit to Meta

    Send it for review in one click from the dashboard.

  3. 3

    Use everywhere

    Approved templates work in the inbox, campaigns, bots and the API.

What you get

Everything included

All categories

Marketing, utility and authentication (OTP) templates.

Rich headers

Text, image, video or document headers.

Buttons

Quick replies, website links, call buttons and copy-code buttons.

Carousels

Swipeable cards with an image and buttons on each card.

Variables

Personalise with name, amount, date or any value.

Live status

Approved, pending or rejected — synced from Meta.

Examples

How businesses use message templates

Accounting firm

Invoice and payment-due reminders with a Pay now button.

Online store

A carousel of new arrivals, each card with Shop now.

App

Login codes with a one-tap copy-code button.

Illustrative examples of how this works, not specific customers.

Questions

Message templates: FAQ

How long does approval take? +

Meta usually reviews templates within minutes to a few hours.

Why was my template rejected? +

Common reasons are wrong category, unclear variables or promotional text in a utility template. Our team can fix and resubmit it.

Can I write templates in Hindi? +

Yes. Templates can be in Hindi, English and other languages WhatsApp supports.

Works well with

Broadcast campaignsSend one WhatsApp message to thousands — and see who read itOTP messagesSend login codes on WhatsApp with a one-tap copy buttonDeveloper API and webhooksSend WhatsApp messages from your own software

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