Blog
WhatsApp Business API, explained simply
Practical guides on setup, pricing, templates and growing your business on WhatsApp.
WhatsApp Business App vs WhatsApp Business API: which one does your business need?
The free app is great for a single shop owner. Once several people reply, you send offers to hundreds of customers or want a chatbot, the API is the right tool. Here is the difference.
How to get the WhatsApp Business API in India: a step-by-step guide
What you need before you start, how Meta’s Embedded Signup works, and how to go from sign-up to your first customer message in a day.
9 tips to get your WhatsApp message templates approved first time
Rejected templates slow down launches. These simple rules help your marketing, utility and OTP templates pass Meta’s review quickly.
WhatsApp Business API pricing explained: what you pay Meta and when
Marketing, utility, authentication and service messages are charged differently. Learn which messages are free and how to keep your WhatsApp bill low.
How D2C brands cut COD returns with WhatsApp order confirmation
Cash-on-delivery orders that are never accepted cost shipping both ways. A simple WhatsApp confirmation step before dispatch catches most of them.
The WhatsApp 24-hour customer service window, explained
Why you can reply freely to a customer for a day after they message you, what happens when the window closes, and how to plan around it.
Marketing, utility or authentication? Choosing the right template category
Meta prices and reviews templates by category. Picking the right one avoids rejections and surprise costs.
How to get the WhatsApp green tick (Official Business Account)
What the green badge means, who can get it, what Meta checks and how to improve your chances.
WhatsApp messaging limits: how many customers can you message each day?
New numbers can start conversations with a limited number of customers a day. Here is how the limit grows and how to grow it faster.
Start talking to your customers on WhatsApp today
Free for 7 days. Connect your number in minutes.
Create free account