Guides· 1 min read
WhatsApp messaging limits: how many customers can you message each day?
New numbers can start conversations with a limited number of customers a day. Here is how the limit grows and how to grow it faster.
Meta limits how many different customers a business can start conversations with in a rolling 24 hours. Replies to customers who messaged you first do not count. The limit protects WhatsApp users from spam, and it grows as your business proves itself.
How the limit grows
A new, unverified business starts with a small daily limit. Completing business verification raises it, and after that Meta increases it automatically when you keep sending to many customers with good quality. The current tiers are listed in Meta’s WhatsApp Business Platform documentation.
How to grow it faster
- Complete Meta business verification early.
- Send to customers who expect your messages, so few people block or report you.
- Use a good share of your current limit regularly instead of one huge blast.
- Watch your quality rating and pause campaigns if it drops.