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Broadcast campaigns

Send one WhatsApp message to thousands — and see who read it

Pick an approved template, choose your audience by tag or CSV, personalise each message and send. Track sent, delivered, read and failed for every campaign.

Included in Starter, Growth, Pro · every feature free during the trial

R

Rohit Gupta

online

Today

Hi Rohit 🪔 Our Diwali sale is live! Flat 30% off on all kurtas till Sunday.10:40

Shop now

Not interested

Shop now10:41
Here’s our festive collection 👉 shop.example/diwali. Use code DIWALI30 at checkout.10:42
Do you deliver to Pune?10:43
Yes! Free delivery to Pune in 2–3 days 🚚10:44
Message

How it works

Broadcast campaigns in three steps

  1. 1

    Choose a template

    Use an approved marketing or utility template with your own variables.

  2. 2

    Pick the audience

    Select contacts by tag or upload a CSV. Customers who opted out are skipped.

  3. 3

    Send or schedule

    Send now or later. Messages go out in the background at a safe pace.

What you get

Everything included

Personalised messages

Fill in name, order number or any variable for each customer.

Audience by tag or CSV

Target VIPs, new leads or any segment you tag.

Delivery reports

Sent, delivered, read and failed counts for each campaign.

Schedule for later

Plan festive and offer campaigns ahead of time.

Opt-out respected

Customers who sent STOP are not messaged again.

Replies land in the inbox

When customers answer, your team picks up the chat right away.

Examples

How businesses use broadcast campaigns

Fashion brand

A festive offer to 2,480 customers — 80% read it the same day.

Coaching institute

Fee reminders to every parent before the due date.

Gym

Renewal offers to members whose plan ends this month.

Illustrative examples of how this works, not specific customers.

Questions

Broadcast campaigns: FAQ

Is bulk messaging allowed on WhatsApp? +

Yes, through the official API with approved templates, sent only to customers who agreed to hear from you.

How many messages can I send a day? +

Meta sets a daily limit per number that grows as you send good-quality messages. We explain your limit during setup.

Who pays for the messages? +

Meta charges per message by category. Our plans cover the software; Meta’s charges are separate.

Works well with

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