Growth· 1 min read
Abandoned cart recovery on WhatsApp: a simple playbook
A friendly reminder on WhatsApp brings back shoppers who left without paying. Here is how to set it up.
Most online shoppers who add items to a cart leave without buying. Email reminders are often never opened. A WhatsApp reminder, sent to customers who agreed to receive updates, gets seen within minutes.
The playbook
- Collect WhatsApp opt-in at checkout, before the customer leaves.
- Wait about an hour, then send a template with the product name and a button back to the cart.
- If there is no purchase, send a second reminder the next day — optionally with a small discount.
- Stop after two reminders. More messages lead to blocks.
Make it personal
Use the customer’s name and the product they left. Offer help: “Any questions about size or delivery? Just reply here.” Replies open the free service window and your team can close the sale in chat.
How to connect it
Your store sends the cart event to the Wapify API, which sends the template. Our integration team can connect Shopify, WooCommerce or a custom store for you.