Growth· 1 min read
Click-to-WhatsApp ads: a beginner’s guide
Facebook and Instagram ads that open a WhatsApp chat turn ad clicks into conversations. Here is how to run them well.
A Click-to-WhatsApp ad looks like a normal Facebook or Instagram ad, but its button opens a WhatsApp chat with your business instead of a website. For many Indian businesses this converts better than a landing page, because people would rather ask a question than fill a form.
Why it works
- The customer messages you first, so the conversation starts in the free service window.
- You get the customer’s WhatsApp number with their consent.
- Your team or a bot can qualify the lead immediately.
Set it up for success
- Pre-fill a question in the ad so customers only tap Send.
- Have a welcome bot ready that replies within seconds, even at night.
- Tag ad leads in your contacts so you can follow up and measure results.