Growth· 1 min read
How to measure your WhatsApp campaign results
Delivered, read and replied are only the start. The metrics that tell you if a campaign made money.
WhatsApp campaigns show detailed delivery data. Read it the right way and every campaign gets better than the last.
The funnel
- Sent → delivered: low delivery means invalid numbers or people not on WhatsApp.
- Delivered → read: a weak first line or wrong timing.
- Read → replied or clicked: the offer was not interesting enough.
- Clicked → bought: check your landing page and price.
Also watch
- Opt-outs (STOP replies) after each campaign
- Your quality rating
- Cost per sale, including Meta message charges
Test one thing at a time
Send two versions to small segments — different first lines, images or times — and send the winner to everyone else.