Guides· 1 min read
WhatsApp display name rules: get your business name approved
Meta reviews the name customers see on your WhatsApp profile. Avoid these common reasons for rejection.
Your display name is the business name shown on your WhatsApp profile. Meta reviews it when you connect a number, and a rejected name can limit how you use the number until it is fixed.
Rules to follow
- The name must match your business — your website, signboard or documents should show it.
- Do not use only generic words like “Best Deals” or “Support”.
- Avoid extra punctuation, emojis and random capital letters.
- Do not include a person’s name unless it is part of the brand.
- Do not imply an official link to a brand you do not own.
If it is rejected
Change the name to match your public branding exactly and resubmit. Adding the name to your website footer often helps the review.