Templates· 1 min read
Buttons and lists on WhatsApp: make replies one tap away
Interactive messages raise reply rates. Learn the difference between quick replies, call-to-action buttons and list messages.
Customers are more likely to answer when they only need to tap. WhatsApp supports several interactive formats that make this easy.
The main types
- Quick-reply buttons: up to three short options like “Yes”, “No”, “Talk to us”.
- Call-to-action buttons in templates: open a website or call a phone number.
- List messages: a menu of up to ten options, great for product categories or time slots.
- Copy-code buttons: for OTPs and coupon codes.
Where to use them
- Order confirmation (Confirm / Cancel)
- Appointment slots
- Feedback (Good / Okay / Bad)
- Bot menus