Growth· 1 min read
WhatsApp quality rating: what it is and how to keep it green
Your quality rating decides whether your sending limit grows or your number gets restricted. Learn what affects it.
Every WhatsApp Business number has a quality rating — high, medium or low — shown as green, yellow or red. It is based on how customers reacted to your messages over the last few days, mainly blocks and reports.
Why it matters
A high rating lets your messaging limit grow. A low rating can stop your limit from increasing, and repeated problems can restrict the number. Templates with poor feedback can also be paused by Meta.
How to keep it high
- Message only people who opted in to hear from you.
- Make the first line clear about who you are and why you are writing.
- Send fewer, more relevant campaigns instead of daily offers.
- Make it easy to opt out: honour STOP replies immediately (Wapify does this automatically).
- Segment your list with tags so each group gets messages that matter to them.